Professional social media management is now an essential part of an effective marketing strategy. Modern social media platforms not only enhance brand image but also deliver direct sales benefits. Regular, well-planned activities help reach customers and maximise their engagement. Are you ready to take your profiles to the next level?
Why is social media management crucial?
Social media have become a key point of contact between potential customers and brands. Over 76% of consumers check companies’ social media profiles before making a purchasing decision. Poorly managed accounts – a lack of regular posts, careless communication – can deter audiences.
Social media platforms as sales channels:
Today’s tools, such as Instagram Shopping or Facebook Marketplace, make it easy to shop without leaving the app. As a result, professional social media management not only builds a brand’s image but also directly contributes to increased sales. Companies that effectively engage users see a noticeable impact on loyalty and purchasing decisions.
The Most Common Mistakes in Social Media Management
Irregular publishing
Algorithms on platforms reward consistency. Companies that post sporadically lose reach and visibility. Plan a posting schedule, publishing at least three times a week.
Lack of a defined strategy
Creating content “on a whim” rarely delivers results. Defining KPIs (key performance indicators) and precise personas will help with effective content management.
Ignoring the community
Not responding to comments and messages makes customers feel ignored. Building relationships also means replying quickly to inquiries and engaging in active social listening.
More examples on how to avoid mistakes on socials? Check out here.
The “3R” Methodology in Social Media Management
Relevance
Your content must be relevant to the target audience. Analyse the needs of your audience and provide content tailored to decision-making points.
Rhythm
Consistency is key! Your publication schedule should include a variety of content formats – from educational carousels to case studies.
Relationships
Engaging communication is key. Remember to actively respond to comments, organise Q\&A sessions, and react to mentions of the brand.
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Case Study – Increasing Sales by 38%
Problem: The fabric warehouse struggled with low traffic and an inconsistent strategy.
Solution: Codari implemented the “3R” strategy, enabling the wholesaler to increase revenue by 38%, reduce CPA by 22%, and boost audience engagement by 47%.
Interested in similar results? Check out our offer.
Summary
Professional social media management helps increase visibility, engagement, and sales. Implementing the “3R” methodology and using the right tools is the key to success.
Want to optimise your social media activities? Order a free profile audit today!
